A classmate from PT school and I were catching up recently, talking shop and sharing stories about how the practice has changed in the last 25 years since we were newly-minted PT’s – including the evolution of treatment styles, clinical education, electronic documentation, reimbursement, and direct access.
Marketing
Don’t Lose 30 Potential Patients
Whether you realize it or not, when a patient does not complete a full episode of care, you may be putting your organization at a large financial risk. Do you know why?
How Do You Interact with Your Top Referrals?
Before you begin to reach out to a top referring physician, do you feel a bit anxious? Does it feel more like a cold call? What if there was a way to communicate with your top referrals with information that captivates them? There is a way…. “flip it” so your top referrals want to talk […]
Net Promoter Score and Loyalty
One business metric making its rounds around the globe is the net promoter score. This metric gauges the health of your business from a client’s perspective and can be used to calculate customer lifetime value. Are you ready to use it in your business model?
