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Marketing

Why Your Patients are Your Greatest Referral Source

June 30, 2020 by FOTO Team Leave a Comment

A classmate from PT school and I were catching up recently, talking shop and sharing stories about how the practice has changed in the last 25 years since we were newly-minted PT’s – including the evolution of treatment styles, clinical education, electronic documentation, reimbursement, and direct access.

Filed Under: News Tagged With: business growth, FOTOBlog, Marketing, referrals

Don’t Lose 30 Potential Patients

July 2, 2019 by Selena Horner Leave a Comment

Whether you realize it or not, when a patient does not complete a full episode of care, you may be putting your organization at a large financial risk. Do you know why?

Filed Under: FOTO Rehab Outcomes Blog Tagged With: Marketing

How Do You Interact with Your Top Referrals?

June 25, 2019 by Selena Horner Leave a Comment

Referral Report

Before you begin to reach out to a top referring physician, do you feel a bit anxious? Does it feel more like a cold call? What if there was a way to communicate with your top referrals with information that captivates them? There is a way…. “flip it” so your top referrals want to talk […]

Filed Under: FOTO Rehab Outcomes Blog Tagged With: Marketing

Net Promoter Score and Loyalty

August 23, 2018 by Selena Horner Leave a Comment

Net Promoter Activity

One business metric making its rounds around the globe is the net promoter score. This metric gauges the health of your business from a client’s perspective and can be used to calculate customer lifetime value. Are you ready to use it in your business model?

Filed Under: FOTO Rehab Outcomes Blog Tagged With: Marketing, Patient Engagement, technology, Value Based Care

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